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The Latest News
Top 5 Myths About National Broadcasts — and the Truth Behind Them
National broadcasts have an excellent impact on investment in education, as measured by both market share change and return on investment, but there are still many myths to overcome. Let’s shed light on the most common myths we encounter and share what the reality looks like for companies that have successfully
Vision2Voice Joins PAO Action Week™ to Support Patient Advocacy
Vision2Voice (V2V) is proud to participate in Patient Advocacy Organization (PAO) Action Week™ from June 9–13. Founded by Astellas Pharma Inc., PAO Action Week celebrates the vital work of Patient Advocacy Organizations—more than 1,200 U.S. nonprofits that amplify the voices, needs, and rights of patients, particularly those living with serious
BioPharma Trends in the News – May 2025
Source: The Economic Times President Trump has announced an executive order aiming to lower U.S. prescription drug prices by tying them to those in other developed nations and threatening regulatory action if drugmakers do not comply. However, experts say the order may have no immediate impact on pharmacy bills for
What’s Trending in the News – April 2025
Source: PharmaVoice The tariff war has prompted new calls to reshore manufacturing. Several large organizations have already made the leap as BioPharma leverages technological advances such as continuous manufacturing, AI-enabled processes, robotics and automation have brought labor costs down, and regulators are offering more support. READ FULL ARTICLE Source: Reuters
Common Pitfalls and Solutions When Planning Advisory Boards
Pharmaceutical advisory boards are vital opportunities to gather expert input, but their success depends greatly on planning and facilitation. Too often, companies treat key opinion leaders (KOLs) like celebrities rather than partners, stifling honest feedback and diverse perspectives. The real value emerges when facilitators create an environment where all participants
KOL/KEE Identification: 3 Common Strategies – Dan Recommends
When an existing client or new client calls me about key opinion leader (KOL) or Key External Expert (KEE) Identification, they have a purpose in mind for conducting this research. These are some of my favorite client discussions because they are usually with strategic individuals looking to solve internal challenges.
Keys to Building Lasting Partnerships with KOLs/ KEEs and DOLs
Top-tier Key Opinion Leaders (KOLs)/ Key External Experts (KEEs) and Digital Opinion Leaders (DOLs) are among the most influential voices in the pharmaceutical industry. Their expertise is in high demand. Not just from BioPharma companies, but from financial firms and other institutions eager to leverage their insights. These respected leaders
What’s Trending in the News – February 2025
We’ve been hearing a lot about the evolution of Digital Opinion Leaders (DOLs), so we’ve curated some articles on this topic and hope you find them informative: Source: The Wall Street Journal Explore the emergence of DOLs in the life sciences industry. This article discusses how pharmaceutical and medical device
Chicago V2V Team Volunteers at Feed My Starving Children
The Vision2Voice Chicago team recently lent a hand at Feed My Starving Children (FMSC), a nonprofit dedicated to fighting global hunger, which claims 1 life every 4 seconds worldwide. For many years, we have proudly supported FMSC’s mission because the organization provides life-saving meals to children through volunteers. FMSC meals are developed by food science
